Google have released SyntaxNet to the public, and as an analyst let me say this: this is the biggest news we’ve heard in a long time. Here’s why.
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May 15, 2016 — 2
Analytics
March 29, 2016 — 0
Let’s Talk About Social Analytics
I spoke at a Link Humans event last week, and it was all about social analytics and “drawing consumer insights from your social analytics”. Instead of picking just a topic, I thought I’d hold a “social analytics intervention”, talking about a few things I need marketers and social analysts to be aware of in 2016. […]
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October 25, 2015 — 0
Social Listening Catch-All Queries
The way you manage your Boolean queries differs from tool to tool. Some tools let you build queries that you can file in folders, like Sprinklr with its topics and topics groups; other tools let you build queries and subqueries, as a way to categorise your search – so for a query looking into Apple […]
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October 11, 2015 — 1
Social Listening for Products with Similar Names
When doing social listening, how do you track mentions of products with similar names? Or better, how do you do social listening for two products when one’s name is just a variant of the other? Products like the iPhone 6S and iPhone 6S Plus, or the Microsoft Surface and Microsoft Surface Book, or the Lumia […]
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September 30, 2015 — 2
Proximity Operators (and Why You Need Them)
There are so many features to look out for when shopping for social listening tools, but one thing that should definitely be on your list of requirements is this: proximity operators. Here’s what they are and why you need them.
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June 15, 2015 — 1
The State of Social Media Analytics – 2015
I’ve been reading quite a few articles on “the state of social media” recently. They’re interesting, I can’t help but notice how a lot of these articles seem to ignore analytics, which is a shame considering how great the last 6 months have been for social analytics. If the first 6 months were busy with […]
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June 14, 2015 — 2
Social Analytics Tools That Don’t Suck
I sent this Tweet the other day: On the lookout for a social analytics tool that doesn't suck… — Ben Donkor ⚡️ () June 9, 2015 To say that it caused quite a stir would be an understatement: it resulted in a few replies, a couple of calls, quite a few DMs and several emails, […]
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May 25, 2015 — 4
Keyword Searching vs. Hashtag Searching
A lot of social listening tools out there have clever ways of monitoring hashtags: Synthesio, for instance, has a special search field for any hashtags you’d like to monitor; Brandwatch has a dedicated Boolean operator for hashtags (“hashtags:”). Even Twitter lets you search for hashtags separately from keywords when you’re using its Advanced Search. Unfortunately, not a lot of […]
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March 22, 2015 — 2
Impressions ≠ Reach
I wrote about Twitter reach and impressions a couple of years ago (here). That was before Twitter revamped their Analytics dashboard. That was before Twitter gave us a good amount of metrics. Twitter analytics evolved considerably in those 2 years, but one thing seems to remain: the confusion between reach and impression. There is a difference between […]
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February 28, 2015 — 3
“Hyperengaged”: the Twitter Engagement Rate that Shouldn’t Be
I saw this Tweet from Gareth Price a while ago and I thought I’d write something about it: Hyperengaged pic.twitter.com/9C5qViRyVr — Gareth Price () February 4, 2015 An engagement rate of 186.7% clearly sounds good…but it also sounds paradoxical: how can you have an engagement rate beyond 100%? I’ve seen this happen quite a few […]
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