The infamous PTAT (People Talking About This) metric will soon be removed from Facebook Insights, and that is a very, very good thing.
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March 9, 2014 — 0
Simply Measured: a Thorough Review
For those who follow me on Twitter, it’s no news that I simply adore Simply Measured. Not only do I love the company ethos, their ready-to-help attitude, and their general friendliness, but their tool shines through and through, and it definitely stands out as an exemplary social media analytics tool.
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January 15, 2014 — 6
The Problem with Social Influence – Part 1
Social influence – much coveted, much debated about, but it seems like no one is 100% sure how to accurately measure it.
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January 8, 2014 — 3
An Ode to Simply Measured
So, I made it in Simply Measured’s list of Top Tweeters of 2013. After winning the much coveted ‘Boo Thang’ award (that’s hard work and dedication), what can I say in my acceptance speech?
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January 1, 2014 — 4
Facebook Changes for 2014: Who’s Ready?
A lot of changes are happening starting from 1st January. However, amidst all the changes, it seems like quite a few people (and companies) have forgotten about one key change that’s happening sometime soon on Facebook. No, not just the supposed change in reach, but the change in Facebook Insights that may potentially change the […]
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December 16, 2013 — 47
On Social Sentiment and Sentiment Analysis
When asked “what is sentiment analysis?“, the default answer is often “detecting and understanding how the audience is reacting to a brand, either positively or negatively“.
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November 14, 2013 — 0
Scoring Social Content and Performance – How, Why, and Why Not
As an analyst, I do come across quite a few tactics and techniques that brands and individuals adopt to measure their performance online. Some are great, some are unusual, some are simply innovative, and some are downright bizarre.
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October 2, 2013 — 4
Social Listening – How and Why?
Social listening is more than just googling your brand name to see what’s been said about you. In fact, social listening is a more active approach to social monitoring. Being aware that you’re being talked about online is useless nowadays – what matters is knowing what those social conversations around your brand are, where they […]
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September 25, 2013 — 11
Reach, Audience and Impressions – on Twitter and Beyond
I’ve already written about how I feel about engagement rate and how I think it should be measured. Thankfully there are tools out there that already calculate it correctly, such as Simply Measured, while other tools have updated their platforms to adapt to the change, like SocialBakers.
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September 10, 2013 — 23
Engagement vs. Consumption: the Facebook Dilemma
One of the mysteries that have been long unsolved in Social Media Analytics (and on Facebook marketing in general) is the difference between content consumption and content engagement, and the difference between Consumers and Engaged Users. It’s been a matter of debate among big and respected consultants, analysts, and so-called ‘gurus’. Now, I’ve had a […]
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