This is one keyword I’ll be mentioning very often in my future posts, so I thought I might as well create an article I can easily refer to later in the future. Facebook story (or simply ‘story’). This is mentioned in various places in the Facebook Insights dashboard, and several places in the data exports […]
Read MoreI casually remembered one of the many lessons that my first manager taught me while I was working as a trainee: “There are thousands of metrics, KPIs and measures but they all fit in one of the 3 ‘N’ categories – necessary, nice to have, and not suitable“ On big reports that would go out […]
Read MoreFacebook giveth and it taketh away… Facebook held a press event yesterday (6th August) discussing the ins and outs of the EdgeRank algorithm, changes and new additions to the Facebook algorithm(s). This is the first time in almost 7 years that Facebook comes out and transparently discusses how the systematic algorithm works and how it […]
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Facebook have started rolling out the new Facebook Insight dashboard to Page owners and I have to say – it’s pretty awesome! While taking notes to review it, I noticed that Facebook have introduced a new metric – their own version of Engagement Rate, to replace Virality for Page posts.
Read MoreAs an analyst, I do come across quite a few methodologies that brands and individuals adopt to measure their performance online. Some are great, some are unusual, and some are downright bizarre. I’ll do my best to list as many as possible on brnrd.me and share my thoughts on them. The latest methodology I’ve heard […]
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