After a long hiatus from meetups, conferences and “digital events”, I finally returned to the London Web Analytics meetup, a great London-based meetup for people interested in all things analytics. The subject for this month’s meetup was social media analytics, pretty topical considering that I work in social media analytics day in and day out. I […]
Read MoreIf you’re looking to listen to the chatter on social media, specifically Twitter, you need to have a tool that can adequately do so based on your needs. Thankfully there are lots of tools out there that can help you with social listening on Twitter. However, while a lot of these tools (free and premium) […]
Read MoreIt was just a little over a year ago that Twitter released the Twitter Analytics Dashboard to advertisers and publishers. Now, Twitter have revamped their analytics dashboard, introducing “an enhanced Tweet activity dashboard to provide measurable insights into how your organic Tweets perform”. Welcome to Twitter Analytics 2.0.
Read More
The infamous PTAT (People Talking About This) metric will soon be removed from Facebook Insights, and that is a very, very good thing.
Read More
For those who follow me on Twitter, it’s no news that I simply adore Simply Measured. Not only do I love the company ethos, their ready-to-help attitude, and their general friendliness, but their tool shines through and through, and it definitely stands out as an exemplary social media analytics tool.
Read More
Social influence – much coveted, much debated about, but it seems like no one is 100% sure how to accurately measure it.
Read MoreSo, I made it in Simply Measured’s list of Top Tweeters of 2013. After winning the much coveted ‘Boo Thang’ award (that’s hard work and dedication), what can I say in my acceptance speech?
Read More
A lot of changes are happening starting from 1st January. However, amidst all the changes, it seems like quite a few people (and companies) have forgotten about one key change that’s happening sometime soon on Facebook. No, not just the supposed change in reach, but the change in Facebook Insights that may potentially change the […]
Read MoreWhen asked “what is sentiment analysis?“, the default answer is often “detecting and understanding how the audience is reacting to a brand, either positively or negatively“.
Read MoreAs an analyst, I do come across quite a few tactics and techniques that brands and individuals adopt to measure their performance online. Some are great, some are unusual, some are simply innovative, and some are downright bizarre.
Read More