I saw this Tweet from Gareth Price a while ago and I thought I’d write something about it: Hyperengaged pic.twitter.com/9C5qViRyVr — Gareth Price () February 4, 2015 An engagement rate of 186.7% clearly sounds good…but it also sounds paradoxical: how can you have an engagement rate beyond 100%? I’ve seen this happen quite a few […]
Read MoreThis just in: Google’s Knowledge Graph now shows social profiles for brands. In other words, the card you see on the right hand side when you Google a brand (the one that shows your logo, information from Wikipedia and other “rich information”) will now show links to our social profiles.
Read MoreDue to a recent update to Google Chrome, it is no longer possible to stream video on sites that rely on the Microsoft Silverlight plugin using Chrome for Mac. If you’re a user of video streaming sites like Netflix then you probably already know about this. Blinkbox have been affected by this change too, and […]
Read MoreI often hear the following: “Post outside of working hours and during lunchtime, for people who want something to read during their lunch break…” I personally have a problem with generic recommendations on best times and days to post, as well as “scientific guides on best and worst times to post on social media”. Here’s why.
Read MoreHere’s what I believe – most campaign tracking on social media sucks. Heavily! Whether you’re a Google Analytics power-user, or perhaps you only use it occasionally, you know that campaign tracking can be a lifesaver to manage your owned traffic. You wouldn’t send a monthly newsletter without properly tagging your links, right? You wouldn’t advertise your […]
Read MoreStop me if you’ve heard this before: “Content is king”. This expression was great the first time I heard it. Maybe the second time too. It stopped amazing me the third time onwards. This usually comes with the variation of: Content is king, and context is queen Content is fuel Content is fire (For more […]
Read MoreIf you’re looking to listen to the chatter on social media, specifically Twitter, you need to have a tool that can adequately do so based on your needs. Thankfully there are lots of tools out there that can help you with social listening on Twitter. However, while a lot of these tools (free and premium) […]
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The Vine app and platform received an update on July 1st, introducing a minor redesign of the Home Feed and a revamp of the Activity Feed that notifies you when you reach certain milestones. However, the most important announcement was the introduction of a new metric: Loops. This will change the way marketers and advertisers […]
Read MoreUpdate: Stephane’s tweets have since been deleted. It was just a regular Sunday, until this popped up in my timeline…
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The infamous PTAT (People Talking About This) metric will soon be removed from Facebook Insights, and that is a very, very good thing.
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