I learned about a few new features within HootSuite, and I also realised that regardless of how frustrated the tool makes me at times (and by at times I mean oftentimes), there’s just so much that I haven’t tackled yet – while I’m familiar with the analytics that HootSuite provides, I haven’t reviewed that side […]
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November 21, 2013 — 1
Hootsuite Challenge Day 3-4: Can Anybody Tell Me…
I’m going to keep this short and sweet. I’ve said “why?” so many times both yesterday and today, mainly in front of Hootsuite Web instead of the app. I’ve been following and trying to live-tweet Socialbakers’ Engage 2013 event, while trying to work things out in Hootsuite. I’m going to start with the following: the […]
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November 20, 2013 — 1
HootSuite Challenge Day 2: Seriously?
I called Day 1 “Frustration”. If I could define Day 2 of my Hootsuite challenge in one word, it would be “Seriously?”. (Question mark included.) Let me explain.
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November 18, 2013 — 2
HootSuite Challenge Day 1: Frustration
So I did it – I uninstalled Tweetbot and the default Twitter app, and relied solely on Hootsuite to get me through the day. Oh boy…
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November 17, 2013 — 0
The HootSuite Challenge
Short version: I’m going to take a “HootSuite challenge” for 10 days, using HootSuite as my default Twitter app.
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November 13, 2013 — 0
On Twitter’s Custom Timelines
Twitter introduced a new feature yesterday, called custom timelines. Think of it as Twitter’s equivalent of Spotify playlists: add the tracks (tweets) you want into a playlist; once you’ve put them all together, you can share your playlist (custom timeline) with others; you can always rearrange the order of your tracks (tweets) and if you’re […]
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September 25, 2013 — 11
Reach, Audience and Impressions – on Twitter and Beyond
I’ve already written about how I feel about engagement rate and how I think it should be measured. Thankfully there are tools out there that already calculate it correctly, such as Simply Measured, while other tools have updated their platforms to adapt to the change, like SocialBakers.
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September 10, 2013 — 23
Engagement vs. Consumption: the Facebook Dilemma
One of the mysteries that have been long unsolved in Social Media Analytics (and on Facebook marketing in general) is the difference between content consumption and content engagement, and the difference between Consumers and Engaged Users. It’s been a matter of debate among big and respected consultants, analysts, and so-called ‘gurus’. Now, I’ve had a […]
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September 8, 2013 — 6
Definition of Facebook Story
This is one keyword I’ll be mentioning very often in my future posts, so I thought I might as well create an article I can easily refer to later in the future. Facebook story (or simply ‘story’). This is mentioned in various places in the Facebook Insights dashboard, and several places in the data exports […]
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August 7, 2013 — 7
Facebook EdgeRank is Dead – Now What?
Facebook giveth and it taketh away… Facebook held a press event yesterday (6th August) discussing the ins and outs of the EdgeRank algorithm, changes and new additions to the Facebook algorithm(s). This is the first time in almost 7 years that Facebook comes out and transparently discusses how the systematic algorithm works and how it […]
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