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Social Media

Engagement Rate – out of Fanbase or out of Reach?

facebook

Facebook have started rolling out the new Facebook Insight dashboard to Page owners and I have to say – it’s pretty awesome! While taking notes to review it, I noticed that Facebook have introduced a new metric – their own version of Engagement Rate, to replace Virality for Page posts.

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“Social Media Guru” – Really?

I need to address an issue, a pet-peeve of mine that’s spreading like the pest across digital marketing. Back in Copenhagen, during Social Media Week, I couldn’t help but notice this with the small minority of speakers, and I’m sure you’ve noticed it too. “I’m a social media guru” – sir, just, don’t. [And “social […]

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Social Media Week Copenhagen 2013

It’s all about social media. Or as the Danes say it, social media. So, as some of you might know, i’m enjoying the cold weather at Copenhagen right now. Why? 3 words: Social Media Week! I’m going to post the updates of the days and everything that went down (let me tell you what went […]

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