The first full year for brnrd.me is over. A lot went on in 2013 - I've moved the blog across platforms (from Wordpress to Medium, to Svbtle, then Ghost, then back to Wordpress, because who am I kidding); I've redesigned it many a time (and I've finally found a design that I'm completely happy with, so I'm sticking to it). Most importantly, I've written a fair bit, about a lot of interesting topics in social media and digital marketing, especially around my forte - analytics. So, to properly end the first year of brnrd.me, here are the top 5 posts (in terms of traffic) of 2013:
- Engagement Rate - out of Fanbase or out of Reach?
- I sent this article to a few brands, including Simply Measured, Adobe, and mainly SocialBakers, who were strong advocates of their engagement rate out of fanbase. I was surprised to find out that my "Engagement Rate" article somehow influenced them to introduce engagement rate out of reach on their platform (read about it here).
- Engagement vs Consumption: the Facebook Dilemma
- Facebook EdgeRank is Dead - Now What?
- On Social Sentiment and Sentiment Analysis
- Reach, Audience and Impressions - on Twitter and Beyond
So, what's in store for this year? More content, more analysis, more reviews and more guest posts on other blogs as well (which I shall link to on brnrd.me, of course).
Onwards and upwards...