BRNRD.ME IS A BLOG EXPLORING ALL THINGS TO DO WITH DIGITAL ANALYTICS, DIGITAL MARKETING, AND SOCIAL INTELLIGENCE.

THE POSTS HERE ARE WRITTEN BY BEN DONKOR - SOCIAL MEDIA ANALYST, PUBLIC SPEAKER, WRITER.

Simply Measured: a Thorough Review

Simply Measured: a Thorough Review

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For those who follow me on Twitter, it's no news that I simply adore Simply Measured. Not only do I love the company ethos, their ready-to-help attitude, and their general friendliness, but their tool shines through and through, and it definitely stands out as an exemplary social media analytics tool.

Simply Measured

There aren't a lot of tools and applications that have made such a big and positive impact on me the way that Simply Measured has, and, as odd as it may sound, I've formed an attachment with the tool as well as the company. But enough with all the praises.

As a token of my appreciation for the existence of this tool, I thought I'd write a complete one-of-a-kind review. This is for anyone who's considering to get a social media analytics tool, or anyone who's heard of Simply Measured and just isn't sure of what it can do for them.

PS. Feel free to skip to the bits you're interested in: see the index below.

Overview

Simply Measured is a tool that provides social media analytics to individuals, brands, agencies, and business - small, big and anywhere in between. Their Twitter bio describes them quite well:

"Our software helps bring social media analytics to life. Over a dozen data sources in one place. Beautiful reports in Excel, PowerPoint, and on the web"

Simply Measured covers:

  • Measurement (measuring your social media performance and efforts);
  • Listening (tracking online mentions of keywords);
  • Active Monitoring (alerts based on custom triggers you can set).

A Quick Note

Before we begin, here's a quick note on how Simply Measured works. There are three factors that determine what price plan you're going to be placed in:

  • Social profiles: the number of social media accounts you want to track;
  • Audience: the sum of all the fans, followers, subscribers and connections (for LinkedIn analytics) for all the social profiles you track. If you decide to throw Google Analytics in the mix too, your average weekly unique visitors counts towards your audience size;
  • Mentions: total mentions of keywords and hashtags that you want to monitor.

Based on these 3 factors, you'll be placed on one of these three plans:

Having said that, those aren't the only plans available - Simply Measured are quite flexible when it comes to pricing, so they have plans that scale to meet your needs, whether you're part of a large brand or a small digital agency.

Once you've set up your account, you can share it with others too. Of course, in the name of security, everyone you add to your account will have their own credentials (email address and password), and they can be placed in groups too if needed (e.g. a Customer Service group and a PR group).

One last note: me being a design-freak and a lover of great UI and UX, I've put Simply Measured through a lot of "design scrutiny", especially outside of the desktop environment. Simply Measured is fully compatible with mobiles and tablets. The layout fits perfectly on mobile and tablet, regardless of screen size, with a fully responsive design that looks as gorgeous as the web view on a desktop. More importantly, every mobile tap works as perfectly as a web click, to make sure you can run and view reports on the move without being tied to your desktop. Smooth!

First Steps

The first thing you'll see after logging in is the main dashboard. Here you'll see all your options and available reports. At the very top you'll see Reports, Data Collections, and Account.

  • Reports is where you'll find the full list of reports you can run and reports you've already generated;
  • Data Collections is where you can see all the data sources you've linked to Simply Measured; here you can also create folders ('collections'), to group data sources when and if needed (more on this later).
  • Account, as the name suggests, is the place for any account-related settings - time zone, plan details, adding/removing team members and more.

This first screen shows you all the reports you can run. To make your reporting life easier, Simply Measured breaks down and sorts these reports based on their function and platforms:

  • Single Profile: reports for individual accounts.
  • Multi Profile: reports to see how your accounts perform together, to give a holistic view of your social efforts. Not only does Simply Measured offer platform-specific multi-profile reports (e.g. a report to see how your various Twitter accounts stack up), but also a complete social media snapshot, to see how all of your accounts across multiple platforms perform together to achieve your targets.
  • Competitive: reports to see how you stack up to your competitors. Included in this is also a share of voice report, which tells you, through social listening, what your organic share of voice is across the web.
  • Influencers & Trends: reports that identify the influencers within your audience. This report also points out people who drive traffic to your site, to see who your brand ambassadors and advocates are.
  • Keywords & Hashtags: reports that monitor keywords, hashtags and links. Free_Social_Media_Analytics_Tools___Simply_Measured
  • Customer Service: reports with a focus on your customer service efforts on social media.
  • Web Traffic: reports that integrate web analytics with social analytics, to show you how your social efforts have an impact on your website (and vice versa).

Besides that, Simply Measured also sorts its reports by platform, namely:

  • Twitter
  • Facebook
  • YouTube
  • Instagram
  • Google+
  • Tumblr
  • LinkedIn

Simply Measured is a strong social media analytics tool not only because of its in-depth reporting, but also because, like me, it believes that your social efforts shouldn't be completely separate from your other online efforts. Social analytics and web analytics, when brought together, can give you a deeper, richer story that a silo outlook on social would never be able to give you. To support that, Simply Measured integrates with Google Analytics, as well as social listening.

Simply Measured supports two more social platforms: Vine and Pinterest. Simply Measured was the first tool to offer Vine analytics, just 20 days after Vine's public launch. Pinterest reporting is currently under development, and while the reports aren't available for public use yet, you can apply to be one of the first users here.

 Other Features

Simply Measured makes reporting easy with so many features, such as:

  • Scheduled Reports: you can schedule any report you want, with highly customisable scheduling options.
  • Generated Reports: Simply Measured offers you a repository with all your generated reports. What's the limit you say? None. I still have reports that I ran months ago, and they're still sitting there, intact. This is a lifesaver, especially for anyone who has to deal with social media reports on a regular basis and knows that keeping reports organised isn't always an easy task. Simply Measured does that for you, with smart filters that organise your reports by creation date, report type, platform, and date range covered by the report.
  • Data Collections: this is a social media manager's best friend, especially when you have quite a few social accounts to report on. Think of it as folders or smart filters, with which you can organise your social data sources.

Reports Overview

Now, let's get to the meat and bones of Simply Measured - the reports. Most Simply Measured reports have a similar consistent structure:

  1. General overview displayed as an easy-to-read infographic, to tell you what's going on at a quick glance;
  2. Audience, with insights on your fanbase/followerbase and traffic;
  3. Engagement, with insights on how you're engaging with your audience, and how your audience is engaging with your content in response;
  4. Optimisation, with smart tips and data-driven recommendations based on your social performance;
  5. Community, showing you who's driving the conversation to your profiles, within your profiles, and away from you (detractors);
  6. Content, giving you an overview of what worked (and why it did), what didn't work (and why it didn't), and an interactive chart with the list of your top posts; this is totally customisable, so you can filter and sort your posts by type (e.g. photo, text, video), date, reach, and much more.

Quick tip: if you're not sure what each report does, Simply Measured displays a brief explanation when you hover over the report icon.

When you open a report, the default view is the web view. Your report will open in the browser and you'll notice the following options:

  • Twitter share, if you want to share your report on Twitter.
    • I admit I used to struggle to see the point in this. I had two problems with this: first of all, why would you want to share a report about your brand publicly on Twitter? Secondly, why just limit social sharing to Twitter - why not extend this to Facebook, Google+, Pinterest etc? After doing some digging around, I noticed that some reports may be useful for public consumption (outside of your brand/company/office). For example, if you want to run a report about a viral social media story (e.g. Ellen's viral tweet) and you want to share it online, you can do so with Simply Measured. So, while I still can't understand why you would want to share your own Facebook report on Twitter, I can definitely see how social sharing could come in handy for some of the other reports available.
  • Date view: this intelligent view shows you all the other reports you've run for the same accounts/data collections as the one you're viewing, and it shows them in a calendar view, so you can easily switch back and forth between reports to compare stats. This is great if you run social campaigns and want to compare your last campaign to a previous one.
  • Report activity: here you can have a view of everyone who's viewed your report. This will only be useful for people who share their account as part of a group (e.g. two social analysts with separate logins having access to the same reports).

That is not all - you can export your reports in PowerPoint and Excel formats, each giving you different options.

The PowerPoint export is pretty much what you would expect: each section in the web view is a slide in the PowerPoint file.

Although the PowerPoint export comes in black by default, you can always change the theme, or you can upload your own.

Although I find the web view and PowerPoint exports useful, as well as visually appealing, I recommend you look beyond these and try the Excel exports, especially if you want to dig into more data. This is where Simply Measured truly shines.

Speaking of Themes

I've briefly touched on themes, but there's so much more that I could say about this. While the main two themes for Simply Measured reports are 'Black' (default) and 'White', there are a few more you can use, depending on the type of report: the Influence reports have a Pastels theme, and a few snapshot reports also have a special Reading Rainbow theme too.

While most people might only see this as a simple option to trigger on or off, there's a story behind this - there was a demand from clients, Simply Measured listened and took action.

"Themes would offer our customers the ability to change the colors of their reports. At the time reports were offered in only one dark style – predominately grays and blues on a black background. Users wanted the ability to customize reports in their brand colors or custom theme colors. They had also requested a lighter and brighter version of the standard theme."

The mechanics behind this are quite complex too, and you can feel free to read it on the Simply Measured Engineering Blog.

This is but one of the many examples of Simply Measured listening to user feedback, be it from social media, email, or (in)formal conversations with the account managers. You can rest assured that you're not only paying for the snazzy reports

Excel Exports

The Excel exports may look like "just" a spreadsheet version of the web view, but they're much more than that. These exports come with quite a few tabs (each with their own function), which you may eventually find more useful than the web view(s).

There are five sides to the Excel exports:

  • Charts: this is the same view you have in the web view, except in Excel format. Simply Measured provides filters all over the Excel dashboard, so you can run your own segments or change granularity (e.g. from a daily view to a weekly view, or hourly - or a minute view, if you fancy!).
  • Tables: this is where you have the main sections of the web view in table format. Useful if you want to run your own graphs or you want to incorporate this data into your existing tables.
  • Calculations: this is the sheet that feeds all the data back to the Charts sheet. If you want to change the text on the main sheet (e.g. to add more details to a campaign report) or the formulas, you can do it here.
  • Controls: this is the tab that feeds formatting settings into the "Charts" tab (e.g. week starting day, chart date ranges).
  • The Nuggets: if you're an avid data geek like myself, you'll rejoice at the sight of these tabs, which I like to call "the nuggets". The tabs to the right of "Controls" have all the insights you need in raw form, giving you more than what your current platforms already give you in most cases.

So, what do the Simply Measured reports offer? How are they better than what the platforms already offer (e.g. Facebook Insights, Twitter Ads Analytics)? I've taken the time to go through each and every report, to analyse what they provide, so you too can see what Simply Measured can offer you. However, instead of long paragraphs of what each report does, perhaps you're mainly interested in what you can get out of those reports. So, I'll take you through each and every report and highlight the questions that these reports answer.

Complete Social Media Snapshot

Simply Measured's social philosophy is that your social accounts come together to help you achieve your business goals. That's why Simply Measured offers a "Complete Social Media Snapshot" report.

This report has three main aims:

  1. Compare performance across all your social channels;
  2. Analyse your account health, engagement rates, and trending topics;
  3. Check your content performance and user engagement.

There are several benefits to having a holistic social snapshot (some of which are discussed in this article from Simply Measured).

This report can spark quite a few actions and conversations in your team and across other departments too. For example:

  • This report can flag up any under-performing accounts, while showing you where they're not performing well (is it engagement? is it audience growth? are you not posting enough, or are you suffocating your audience with too much content?).
  • This report can help you identify which accounts need more/less spend, so you can reroute your social budget and use it more efficiently.
  • This report can show you how your accounts have been affected by a recent campaign, a PR disaster, some viral content, or anything related to your brand or industry.

Facebook

The first question I get when I showcase the Facebook reports from Simply Measured is, "how is this different from Facebook Insights?". Granted, Facebook have been very busy revamping their Facebook Insights dashboard and making changes to their analytics offering. However, I know that some marketers still aren't too comfortable with Facebook's data exports. While they contain so much data, some of the metrics used in the exports aren't clear to everyone (e.g. the difference between Facebook engagement and Facebook consumption), and most importantly Facebook can't tell you how the performance of one Faceboook page ties in with your other Facebook pages and other social accounts (e.g. Twitter, Google+). This is where Simply Measured comes in:

Simply Measured's Facebook reports cover the following:

  • Complete Social Media Snapshot
  • Facebook Page Insights Report: if you want to see an in-depth analysis of your Facebook page, this report is for you:
    • how many of your fans engage with you?
    • how do your views and reach fluctuate over time?
      • keeping an eye on this can help you detect any changes in Facebook's algorithm.
    • what's the breakdown of organic and paid reach and impressions?
    • what's the breakdown of engagement your content receives (e.g. likes, comments, clicks)?
    • how does your engagement rate change over time?
    • how does engagement differ by post type (e.g. picture, link, video)?
    • what are your top posts, sorted by engagement (positive and negative), reach, clicks and more?
    • what's the demographics of
      • your fans
      • your engaged users
      • your reach
    • when are the best days and times to reach your fans, based on past performance?
    • how has your page audience grown over time?
    • how do you acquire new fans (e.g. through ads, mobile, timeline etc.)?
    • how are your paid campaigns performing?
    • who's referring to your Facebook page from other online sources?
  • Legacy Facebook Page Insights Report: this is the same as the Facebook Page Insights Report, except with the "old" metrics that used to be available prior to Facebook's changes in 2013. This is useful if you have any old reports that use metrics Facebook isn't using anymore (e.g. virality). https://twitter.com/simplymeasured/statuses/415204230295597056
  • Facebook Fan Page Report: if you want to see how you're performing on Facebook at a page level, this report is for you:
    • how engaged is your Facebook page?
    • what's the breakdown of post engagement over time?
    • how is your audience growing over time?
    • how is your PTAT (People Talking About This) growing?
    • what's your PTAT as a percentage of fans?
      • Some marketers choose this as their engagement rate, especially when it comes to competitive analysis. Simply Measured offers this, so you won't have to calculate it yourself.
    • who are your most engaged fans?
    • what are your best times and days to post content, based on past performance?
    • what are the recurring topics in your page comments?
    • what are the most successful links you've posted, in terms of engagement and clickthroughs?
    • what are your top posts and comments, sorted by engagement, post type and more?
  • Facebook Competitive Analysis: this report lets you benchmark your page against your competitors. This report works as a page report for your profile and your competitor, showing how you're both performing, in terms of engagement, audience, and everything covered in the page report.
  • Facebook Customer Service Analysis: if you want to measure the impact of your customer service efforts on Facebook, this report is for you:
    • how do your inbound and outbound posts correlate?
    • how many service queries have you replied to?
    • what's your average time per response, and how does that compare to your time goal?
    • what's you average length of conversation before a query is resolved?
    • what's the breakdown of fan and brand activity within and outside business hours/days?
    • how is your page engaged?
    • how many of your fans are engaged with your content?
    • how is your audience growing over time?
    • who are the top commenters on your page?
    • what are the most recurring topics in the customer queries you receive?

For an even more in-depth breakdown, export this report in Excel.

  • Multiple Facebook Channel Analysis: if you have multiple Facebook pages and you want to see how they perform together, you can use this report to analyse up to 150 Facebook pages in one single report. (This is an aggregate version of the Facebook Fan Page Report.)
  • Facebook Content Analysis: if you want to see how various content types perform differently on your Facebook page, this report is for you:
    • what's the breakdown of post types you use for your content?
    • how does engagement differ based on the type of posts you publish,
    • how does the length of text in a post caption affect engagement?
    • which posts from your page are the most effective?
    • how do people engage with your content?
    • what are the most common keywords in your posts, and how does that affect engagement?
  • Facebook Posts Insights Report: if you want to see what types of posts drive engagement and why, this report is for you:
    • how do your organic, viral and paid impressions and reach change over time?
      • while Facebook doesn't offer insights on viral reach and impressions in Facebook Insights anymore, you can still find it here.
    • what's the share of post consumption and engagement by post type over time?
    • what types of posts are you promoting?
    • how are your paid posts performing compared to non-paid posts?
    • how much negative feedback does your content get?
    • which posts have driven the most negative feedback?
    • what are your top performing posts, sorted by

Twitter

Twitter reporting is one of Simply Measured's strongest points. Perhaps you feel underwhelmed by the stats that Twitter provides through analytics.twitter.com, or perhaps you want to see how your Twitter stats fit in with the other platforms you're on (e.g. Facebook). Whatever the case might be, Simply Measured's Twitter reporting can help you.

Simply Measured definitely knows how to do Twitter reporting well - so well that even Twitter recommends it, and it's no wonder they've been accredited with the Twitter Certified Product badge.

Simply Measured offers the following Twitter reports:

  • Complete Social Media Snapshot
  • Twitter Account Report: if you want to see how your Twitter account is performing in terms of engagement, while analysing your Twitter followers, audience and more, this report is for you:
    • how much engagement do your tweets receive?
    • what are your best performing tweets, in terms of engagement, reach and more?
    • how many of your followers actively (and regularly) engage with your content?
    • how is your audience growing over time?
    • what's your Twitter reach, and how many views does your content receive?
    • what are your best times and days to post content, based on past performance?
    • how do various types of tweets (e.g. photo, video, links) perform?
    • what's the breakdown of your followers, based on influence, network size, engagement, platform (e.g. web, mobile), Twitter clients, demographics and more?
    • what are the recurring topics in your tweets?
    • what are your top tweets, based on engagement, clickthroughs, most clicked links, views and more?
  • Twitter Competitive Analysis: if you want to compare your Twitter account with others, this report is for you. This report works as an account report for your profile and your competitor, showing how you're both performing, in terms of engagement, audience, and everything covered in the account report.
  • Twitter Activity Report: if you want to keep track of your Twitter activity, this report is for you:
    • what's your share of retweets, replies and organic tweets?
    • how far do your tweets go, in terms of reach and impressions?
    • how influential are your followers, and who are the most influential?
    • what's the demographics of your audience?
    • what are your most used keywords in your tweets?
    • what are your most shared tweets and links?
  • Multiple Twitter Channel Analysis: (This is an aggregate version of the Twitter Account Report.)
  • Twitter Customer Service Analysis: if you want to measure the impact of your customer service efforts on Twitter, this report is for you:
    • how is your Twitter customer service workflow performing?
    • how many unique people and inbound posts did you reply to?
    • how many complex cases have you replied to?
      • Simply Measured reports on 'complex cases', service queries that take longer than usual to resolve. While Simply Measured considers a complex case one that takes longer than 4 replies to resolve, you can adjust that based on your brand policy. You can also see a list of those complex cases, although I suggest exporting the report in Excel to see all the details.
    • what's your average response time?
    • what are your most active times and days?
    • how fast do you respond to people based on their follower count?
    • what's the breakdown of follower and brand activity within and outside business hours/days?
    • how engaged is your Twitter account?
    • how is your audience growing?
    • who are your top users, sorted by number of followers and number of queries sent to you?
    • what are the top keywords and their frequency within your mentions?
  • Multiple Twitter Customer Service Analysis: (this is an aggregate version of the Twitter Customer Service Analysis Report.)
  • Twitter Traffic Analysis: if you want to see how your tweets are driving traffic to your website, this report is for you:
    • how many of your visitors are coming from Twitter (new vs. return visits), and how do they engage on your website?
    • how valuable are your Twitter visitors?
      • if you've set goals within Google Analytics, you can see how people you drive to your site from Twitter convert. This can help you find the monetary value of your tweets and the traffic they drive to your site.
    • what are the best times and days to tweet links to your website, based on past performance?
    • who are the top people sharing links to your site, and who are driving the most traffic?
    • what are the top tweets that drive traffic to your site, based on performance, engagement, traffic driven, time spent on site and more?
  • Website Influencer Report: while the Twitter Traffic Analysis report looks at people driving traffic to your site with their tweets, this report looks at the bigger picture, looking at people driving traffic to your site from all social networks.
  • Klout Stream Report
  • Klout Influencers & Advocates Report: if you want to find the influencers talking about you on social media, or you want to start with influencer marketing, this report is for you:
    • how does your influence change over time, and how does it compare to your audience?
    • who (and where) are your influencers mentioning you?
    • what are the most popular topics your influencers talk about?
    • what are the top links tweeted by your influencers when mentioning you?
  • Klout Share of Influencers: if you want to see the conversations around your brand driven by your influencers, this report is for you:
    • who are the influential people talking about my brand?
    • what's the share of voice by those influencers?
    • how many of the tweets about my brand are influential?
  • Vine Tweet Analysis

Google+

If you already have a Google+ Page, you'll know how much of a struggle finding a Google+ analytics tool can be (probably as much a struggle as trying to explain to people that Google+ is not a dead platform, but that's a discussion for another day).

Google offers Google Ripples to page managers, a visualisation tool that shows public shares and comments:

 

While this is interesting and visually appealing, it leaves so many questions unanswered:

- Who are my main influencers on Google+?

- What are the recurring themes in comments on my posts?

- How is my audience growing, and how does that correlate to the content that I post (and its quality)?

To help marketers answers those questions and more, Simply Measured offers a few reports

These Google+ reports cover the following:

  • Complete Social Media Snapshot
  • Google+ Brand Page Report: if you want to see how your Google+ page is performing in terms of engagement, while analysing your G+ circlers, audience and more, this report is for you:
    • how engaged is your Google+ page?
    • how many people add your page to their circles?
    • how much engagement does your content get by post type (e.g. links, photo, video)?
    • what are the most recurring keywords in the comments you receive?
    • who are the top commenters on your Google+ page?
    • what are your most engaging posts?
  • Multiple Google+ Page Channel Analysis: if you have multiple Google+ brand pages, this report shows you how those pages are all performing.
  • Google+ Competitive Analysis: compare and analyse up to 10 Google+ pages to see how you stack up in terms of engagement, growth of circlers and more. This report works as a page report for your profile and your competitor, showing how you're both performing, in terms of engagement, audience, and everything covered in the page report.

YouTube

When it comes to social platforms that can give you the most in analytics, YouTube is arguably at the top of the list (followed by Facebook). The amount of data that YouTube can capture is phenomenal. While this is great news for marketers who have a brand presence on YouTube, it can also be a bit overwhelming to some. Simply Measured simplifies that data for you, without losing the in-depth level that you're used to with the YouTube Analytics dashboard.

The YouTube reports cover the following:

  • Complete Social Media Snapshot
  • YouTube Channel Report: if you want to know how well your brand is engaging on YouTube, this report is for you:
    • how is your channel (and its videos) performing at a top-level?
    • how does your engagement change over time?
    • how does your audience growth fluctuate over time?
    • what are the most frequent keywords people use in their comments to your videos?
    • who are your most active commenters?
    • what are the best times to upload new videos, based on your past performance?
    • what's the ideal video duration for your videos, based on your past performance?
    • what's your average engagement rate?
    • what's your average engagement decay rate?
      • this calculates how engagement on your videos decreases over time.
    • what are your top videos, in terms of engagement and views?
  • YouTube Competitive Analysis: if you want to see how your YouTube channel is performing against your competitors, or if you're mainly interested to see what works for other brands, this report is for you. This report works as a channel report for your profile and your competitor, showing how you're both performing, in terms of engagement, audience, and everything covered in the channel report.

Instagram

The Instagram app doesn't give you much details about your account performance, besides how many likes and comments your pictures and videos get, as well as how often your hashtags have been mentioned. If you want to see the bigger picture with your Instagram efforts, Simply Measured can help:

Instagram reports cover the following:

  • Complete Social Media Snapshot
  • Instagram Account Report: if you want to see how your Instagram account is performing in terms of engagement, audience and more, this report is for you:
    • how many posts have you published?
    • what are your most engaging posts?
    • how much engagement do your posts receive?
    • what are your most engaging locations, hashtags and filters?
    • what's your engagement rate?
    • how has your Instagram audience grown over time?
    • what are recurring topics in the comments you receive?
    • who are the most active commenters on your pictures?
    • what are your top days and hours for the engagement, based on previous performance?
    • what are your best performing posts, in terms of post type and engagement (on and outside Instagram)?
  • If you're interested to see how you can increase brand engagement on Instagram, click here to download Simply Measured's whitepaper on the subject.
  • Multiple Instagram Channel Analysis: if you're a big brand with multiple Instagram accounts, and you want to see how they all perform together, this report is for you. (This is an aggregate version of the Instagram Account Report.)
  • Instagram Competitive Analysis: this report works as an account report for your profile and your competitor, showing how you're both performing, in terms of engagement, audience, and everything covered in the Account report.
  • Instagram Hashtag Report: if you're using a hashtag for a campaign, a product launch, or if you have an ongoing brand hashtag, this report can help you measure its performance in terms of engagement, reach and audience, to help you optimise your campaign further:
    • how many people have used your hashtag?
    • how many posts include your hashtag?
    • how many people have seen your hashtag, and how many times?
    • how did your hashtag contribute to your account's engagement?
    • how did the hashtag perform outside of Instagram?
    • who are top users who have engaged with your hashtag, sorted by engagement, reach and influence?
    • where is the hashtag being mentioned (demographics)?
    • how frequently is the hashtag being mentioned over time?
    • what other keywords are being used alongside your hashtag?
    • what are the top posts with your hashtag, sorted by reach and engagement?

If you're currently running a campaign on Instagram, click here to see how you can effectively do so.

Tumblr

Little known fact about Tumblr: Tumblr does have an official analytics dashboard, called Numblr. However, it's very buggy, unreliable, and it doesn't give much besides a somewhat mysterious "Numblr" score, which is supposed to be an influence score of your Tumblr blog (or 'Tumblog'), taking into consideration audience, engagement and content.

Simply Measured know that and have partnered with Tumblr (via Gnip) to offer the most exhaustive Tumblr Analytics I've seen to date.

Simply Measured's Tumblr reports cover the following:

  • Complete Social Media Snapshot
  • Tumblr Blog Report: if you want to see how your Tumblr blog is performing in terms of engagement, while analysing your audience and more, this report is for you:
    • how much engagement do your posts receive?
    • who's influential among your followers, and who amplifies the reach of your content the most?
    • what's the reblog longevity of your posts?
      • Reblog longevity shows you how many reblogs your content gets as days go by. Not only is this an indication of interest among your followers, but it also gives you an indication of how viral your content goes.
    • what's the best time to post (day and time of day) based on past performance?
    • what is your follower growth over time?
    • what is your Tumblr engagement rate?
    • how is your content being shared outside of Tumblr?
    • what are your top posts, in terms of engagement on and outside of Tumblr.
  • Tumblr Competitive Analysis: if you want to compare your Tumblr blog with others (max. 10), this report is for you. This report works as a blog report for your profile and your competitor, showing how you're both performing, in terms of engagement, audience, and everything covered in the blog report.
  • Tumblr Web Analytics: if you want to have an in-depth look at your Tumblr blog, with a focus on traffic and engagement, this report is for you:
    • how do people engage with your content?
    • how many of your blog visits result in reblogs?
    • what are the top referring sources to your blog?
    • how is the traffic to your blog performing, in terms of referrals, engagement, first time vs return visits, and more?
    • what are the best times and days to post, based on your traffic performance?
    • who are the main people sharing your content?
    • how is your follower growth changing over time?
    • what are the posts with more shares on other channels?
    • how are your posts performing in terms of views, engagement, time spent, bounce rate and more?

LinkedIn

LinkedIn introduced quite a few changes and additions to its platform in 2013, and if that's anything to go by then 2014 is going to be an even bigger year for the professional social network.

One of these additions is LinkedIn analytics, announced back in July 2013 on their blog.

As detailed in their blog post, the analytics dashboard was designed to help you do the following:

  • Identify the updates that drive the greatest engagement
  • Filter engagement trends by type and time period
  • Get more detailed demographic data about your followers
  • See the growth of your follower base and benchmark it against similar brands

While this is very useful, this reporting only covers LinkedIn company pages, leaving a big gap for LinkedIn profiles and groups. Simply Measured fills in that gap, making it the perfect choice for brands, agencies, and individuals who want to have something more than LinkedIn's "Who viewed you?" tab.

Simply Measured offers four LinkedIn reports, covering the following:

  • LinkedIn Group Report: if you want to have an in-depth view of your LinkedIn Group, this report is for you:
    • what company, industry, and locations (demographics) are your connections from?
    • how engaging are your posts based on post type, and what's their engagement rate?
    • what are the best times and days to post content, based on previous performance?
    • how do your group members engage with your content?
    • what are the top site referrals to your group?
    • does short-form or long-form content work best for your group?
    • what are the recurring topics in your group posts?
    • how many group members do you have, and how many of them are actively engaged?
    • what are the most common words in the headlines of your most active members?
    • who are the most engaged people in your group?
    • what's the average network size distribution of your engaged users?
    • what are your top posts based on engagement, potential reach and more?
  • LinkedIn Profile Report: if you're not satisfied with the list of your recent visitors and you want more, or even if you've ever been curious to know more about your connections, this report is for you:
    • what company, industry, and locations (demographics) are your connections from?
    • what's the network size distribution of connections?
    • what's the average network size of your connections?
    • how many of your connections have a larger network size than yours?
    • how many 2nd degree connections do you have?
    • what are the top keywords within the headlines of your connections?
    • who are your top connections, sorted by network size, demographics and more?
  • LinkedIn Company Analysis: if you want to have an in-depth view of your LinkedIn company page, this report is for you:
    • what's the over-time breakdown of company updates vs. total engagement?
    • how do people engage with my company page?
    • what are the company posts with the highest engagement?
    • what's the average engagement per post on status updates?
    • what's the average network size distribution of your engaged users?
    • how many of your group members have large networks (> 500 connections)?
    • what's the demographics of the commenters?
    • when do most people comment (by day and by time)?
    • what are the most common keywords within comments?
    • what are your top posts in terms of engagement and reach?
  • LinkedIn Competitive Analysis: if you want to compare your business profile against your competitors, this is the report for you. This report works as an account report for your profile and your competitor, showing how you're both performing, in terms of engagement, audience, and everything covered in the account report.

Vine

Vine

If your next (or recent) venture is Vine, Simply Measured can help you with free Vine analytics. Interestingly, Simply Measured was the first analytics tool to provide analytics for Vine, just 20 days after Vine's public launch.

 

 

 

 

 

 

You can find the free Vine report here. The report covers the following:

  • Vine Report:
    • how many people interact with your vines?
    • how much engagement do your vines get?
    • what's the reach of your vines?
    • how frequently do you post and tweet vines?
    • how many times are your vines being viewed?
    • how do your vines perform compared to other media you're posting (e.g. Instagram pictures etc.)?
    • who shares your vines the most?
    • who are the Vine influencers within your audience?
    • what's the demographics of your audience?
    • what are your top vines?

Google Analytics

Simply Measured integrates Google Analytics in its reporting. Now, I know what you're thinking:

"An analytics tool in another analytics tool? What does this mean?"

Of course the first question is, how does this differ from the reports I already get from Google Analytics?. As a power user of both Google Analytics and Simply Measured, I can assure you that they don't replace each other. This integration is meant to enrich the data that you already get from Google Analytics with a deeper social layer. While Google Analytics helps you answer the "How is my website performing?" question, Simply Measured helps you answer the "How exactly is social media helping my website perform?" question. Simply Measured does the job pretty well, so much that even Google recommends it as a Google Analytics companion.

Simply Measured offers seven Google Analytics reports, covering the following:

  • Social traffic: if you want to identify the social networks driving traffic to your site, this report is for you:
    • how much of your traffic comes from social networks?
    • how does your social traffic change over time (peaks/dips)?
    • what are the top social networks driving traffic to your website?
    • where do your social visitors come from (demographics)?
    • comparing social traffic and non-social traffic, how do they differ in,
      • average time spent on site
      • pageviews per visit
      • average bounce rate
      • percentage of return visits
      • goal completions.
        • For this to work, make sure you have your goals set up on Google Analytics. This could be anything from a purchase to a subscription, to see whether people coming from social networks are helping you reach your business objectives faster than visitors from other online sources.
    • what's the breakdown of your visits by traffic type (e.g. social, paid, direct etc.)?
  • Landing Page Comparison: if you want to know which pages bring in the most traffic to your site, which ones are being shared across social networks and more, this report is for you:
    • what are your top landing pages, in terms of time spent, engagement, traffic performance and more?
    • what are the top landing pages compared by referring traffic type (e.g. social, paid, direct etc.)?
    • what are the entrance bounce rates for the top 50 pages?
    • what are the most recurring keywords in your site webpages?
  • Blog Performance Report: if you want to identify your most successful posts in terms of traffic, engagement, conversions and more, this report is for you:
    • what's the breakdown of visits and pageviews per visit on your posts?
    • what are the top performing posts, in terms of traffic performance, goal completions, engagement and more?
    • where is your traffic coming from?
    • what are the blog posts with the most return visits?
    • looking at the visitors from your top referring sources, how do they differ in terms of,
      • visits
      • average time spent on site
      • pageviews per visit
      • propensity to return on site
    • what social networks do most people share your content on?
    • who is sharing your content, and how often?
    • what are your top blog posts, in terms of traffic performance, time spent and more?
    • Traffic Source Analysis: if you want to see how your visitors engage differently on your site based on their source (e.g. social, paid, search engines), this report is for you:
      • what is the total traffic to your site (segmented by traffic type), and how do visitors engage (and ultimately convert) differently?
      • what are the top landing pages for organic searches, and how do they differ from other traffic sources?
      • what social networks drive traffic to your website?
      • what are your main referral links?
    • Twitter Traffic Analysis
    • Website Influencer Report
    • Tumblr Web Analytics

 Monitored Keywords

Simply Measured integrates social listening in its platform. This can help you monitor any keywords on social networks, blogs, forums and video sites.

While Simply Measured supports Boolean language, you can use its wizard to build your search query. With this, you can add keywords ('OR' and 'AND') and exclude irrelevant ones ('NOT'). You can also target languages, so if you only want to see mentions in English, you can do so.

Simply Measured supports URL tracking. This lets you see all the social shares of a webpage (if you have a specific link), or an entire website (if you want to track social shares of your site regardless of what post or page is shared).

You can also track shortened links, something that only a few social listening tools can do well: you'll find that a large number of people who share content from your site do so using shortened links, whether it's with HootSuite's shortening system (ow.ly), po.st or perhaps bit.ly. You want to make sure that you have a tool that can keep track of any links shared from your website, shortened or not, and Simply Measured can help you with that.

The monitored keywords reports from Simply Measured offer the following:

  • Complete Social Media Snapshot
  • Twitter Activity Report
  • Instagram Hashtag Report
  • Day Parting Analysis: if you want to see trends in time and day for mentions of your brand, or if you need some help in choosing the best times to engage with your audience, this report is for you:
    • how do mentions of my brand fluctuate by hour and day?
    • what's the proportion of mentions of my brand by hour, hour-clusters (3-hour blocks), and day?
  • Share of Voice Analysis: if you want to monitor multiple keywords and the share of conversation that each keyword gets (e.g. your brand vs. your top competitors), this report is for you:
    • what's the share of conversation for each keyword?
    • what's the relative volume of each term by social channel (e.g. Twitter, Facebook, blogs, forums)?
  • Conversation Driver Analysis: if you have multiple products and services and you want to see how often (and where) they're being mentioned online, this report is for you:
    • how many mentions of your brand mention your products?
    • how often are your products being mentioned?
    • where are your products being mentioned?
  • Stream Snapshot Report: if you want to identify trends in keyword mentions, with an eye on impact, influencers and content, this report is for you:
    • how often have your keywords been mentioned on social media?
    • what's the relative volume of keyword mentions by social channel?
    • how frequently do your keywords appear in social posts?
  • Klout Stream Report: if you want to take on Influencer Marketing, or perhaps you just want to see influential people taking about your brand and driving conversations around it (be it positively or negatively), this report is for you.
    • how many of the tweets about you were from influencers?
    • how many influencers do you have in your audience, and how engaged are they?
    • how do your influencers boost your reach?
    • who are your top influencers, sorted by
      • Klout score
      • reach
      • followers
    • influence aside, who are the people who talk about you the most?
    • what do your influencers mainly say about you?
    • what are the top links that your influencers share with their audience?

Active Monitoring

One feature related to the Monitored Keywords reports is Active Monitoring, which lets you set alerts based on parameters you can set, such as:

  • Mentions by someone with a Klout score higher than X (which you can define);
  • Mentions by someone with more than X followers (which you can define);
  • Increase in volume of mentions (you can set the percentage of increase);
  • Mentions by specific people (e.g. influential people).

You can also filter those mentions by language, and you can exclude mentions by specific accounts (e.g. if you have a separate Customer Service account that often mentions your main account).

Customer Service Reports

Simply Measured offers three Customer Service reports, two for Twitter and one for Facebook.

These reports measure the impact of your customer service efforts, tracking inbound and outbound service posts, response rates and response times, as well as trends from customer behaviour.

Besides these usual metrics that you would expect from a Social Customer Service report, Simply Measured also has two features that brands will definitely love:

  • Business Hours Highlight: Simply Measured shows your activity within and outside your business hours, highlighting the differences between the two. This is the ideal report to run if you're reviewing your service hours, taking customer demand into consideration.
  • Complex Case: Simply Measured reports on 'complex cases', service queries that take longer than usual to resolve. While Simply Measured considers a complex case one that takes longer than 4 replies to resolve, you can adjust that based on your brand policy. You can see a list of those complex cases, although I suggest exporting the report in Excel to see all the details.

Pinterest

Pinterest reporting is currently under development, and while the reports aren't available for public use yet, you can apply to be one of the first users here.

In the meantime, we know that Simply Measured's Pinterest reports are going to cover the following to begin with:

  • audience growth;
  • share of engagement (and engagement rate) for each Pinterest board;
  • pin engagement;
  • top pinned domains by activity (comments, likes, repins etc.).

Frequently Asked Questions

Being a strong advocate for Simply Measured who can't stop talking about this tool, I do get quite a few questions, some of which are recurring. Hence, I thought I'd list them below.

How Far Back Does Simply Measured Go?

This depends on the various social channels:

  • Facebook: historical data goes back to several months, although for pages that have been running for quite some time (+2/3 years), Simply Measured can give you historical data from the beginning of the page;
  • Twitter: historical data up to the last 1,500th tweet you posted. This is not an awkward number that Simply Measured pulled out of a hat, but it's the maximum allowed number of tweets that any tool can retrieve from Twitter's API.
    • This is not to say that Simply Measured can't give you historical data beyond your 1,500th tweet. Simply Measured is one of the few certified products that have access to Twitter's firehose, which is Twitter's continuous stream of tweets from the very beginning. Access to the Firehose is hard to come by, unless you have a Certified Product that can provide that to you, at an extra cost due to the intricacy involved.
  • Google+: same as Facebook;
  • Instagram: tracked moving forward;
  • YouTube: tracked moving forward;
  • Monitored Keywords (social listening): Simply Measured separates live tracking from historical tracking. What that means is that when you create a monitored keyword report, it starts tracking for mentions from that moment. However, if you do want historical mentions, you'll have to request that at an extra cost.

I highly suggest that you connect all the data sources you need as soon as you get your trial (these data sources will carry forward when you transition from trial to full product), just so you don't miss any of that useful data.

My Trial Has Expired and I Need More Time - Will My Data Still Be There?

Sure - take your time, your data isn't going anywhere. Your data is still saved (including any reports and alert settings), and your collections will continue to catch your data, so when you finally sign up for a subscription it'll be like you never left.

Does Simply Measured Measure Sentiment?

I'm very, very particular (read: pedantic) when it comes to sentiment, as you may have noticed by my lengthy article around social sentiment and sentiment analysis. That's why I often get asked about Simply Measured's sentiment analysis.

Simply Measured does track sentiment using a sentiment score. Its official definition is,

"Each piece of content has a score between -100% and 100%. Based on its score, we then categorise the content as: Negative, Neutral, or Positive."

In technical terms, they use a graded keyword-based sentiment score to your content.

Sentiment analysis is available at an additional charge, and it can add an extra layer on top of your engagement reports. Not only can you see a breakdown of your brand tweets and mentions, but also their respective sentiment scores, to see which posts drew in more positive comments as opposed to negative ones.

Additionally, you can also segment your audience, to see who within your audience contributes to positive or negative conversations about you. You can also play with a few more segments, using both Klout influence and sentiment, to see the following proportions:

  • high influence and positive sentiment
  • high influence and negative sentiment
  • low influence and positive sentiment
  • low influence and negative sentiment

 What does Simply Measured offer me?

Simply put: you can't manage the data you don't measure, and Simply Measured wants to help you measure that data for you.

Your social goals should be in line with your business goals, and if you can measure your business goals accurately, why not do the same with your social efforts? That's why you need a tool that is especially designed to bring the best out of your social efforts, while showing you how you're performing.

Does Simply Measured have anything for me as a taster?

They sure do:

Besides that, Simply Measured offers a few free tools, including a Twitter Analysis and Spam Checker tool, to see if your account has been flagged as spam by anyone (see here).

I Don't Have the Budget!

Sadly, I hear this a lot. Compared to other "premium" tools that offer social analytics, Simply Measured's pricing gives you value for less than you'd expect. However, not everyone has the budget, and that's totally understandable. Unfortunately, in some cases this is due to senior managers not believing in social media enough to put money behind it.

Here you have 3 options:

  • Start with less: your best option will be to connect your main accounts, and leave your secondary accounts and any competitors off your pricing plan to begin with. By doing so, you'll be placed on a cheaper price plan. Over time, once you've proven to your team, department, and ultimately yourself that Simply Measured is the tool for you, you'll have a stronger case to get more budget to expand your pricing plan and add in any other accounts.
  • Build a business case: you need to justify the need for a social analytics and its cost, especially since there are several free social analytics tools out there. Build a business case to support your case - this is something your Simply Measured account manager can help you with.
  • Comparison: surprise your team and managers with a report from Simply Measured for a week or two, and then switch back to your usual reporting. Make a note of how long those reports take you, differences in quality, quantity etc. While the differences are noticeable, you need to give managers and your whole team a taste of what you've all been missing and a taste of what you will be missing without Simply Measured. Especially if the alternative means using free tools at the expense of time, quality and reliability, you have a strong case to go for Simply Measured.

Where Can I Read More of Simply Measured?

Their blog (simplymeasured.com/blog) is the best place to read more about them. I always appreciate companies that not only provide software for marketers, but also a regularly updated blog to inform their customers of any updates but most importantly to educate, share opinions and any findings that marketers may find interesting. Simply Measured does a good job at that, and I'll even say that the blog alone does a pretty good job at selling the software (although it doesn't replace the friendly account managers).

Why is Simply Measured your #1 Choice?

There are a million reasons why I recommend Simply Measured, online and offline. Ultimately, it comes down to 10 reasons:

  1. Simply Measured believes in context, unifying social and web analytics. Simply Measured clearly understands that the perfect social strategy is one where social objectives are in line with the business/brand objectives. To aid that, Simply Measured provides not only account-specific and platform-specific reports, but also complete snapshots to include multiple data points, social and web.
  2. Simply Measured is very thorough - you don't often see a social analytics tool that has an eye for detail, and that is representative of Simply Measured as a company.
  3. Simply Measured believes in valuable, exciting statistics: numbers don't have to be boring, and the word "Excel" shouldn't scare anyone. I'm a lover of beautiful pixels, and that's something I mention often, especially on my blog - it's not just about all the data you can hold, but also about how you present it. Simply Measured does it properly with a gorgeous interface that keeps you coming back.
  4. Simply Measured can help you be more proactive with social listening alerts - one of the many reasons why this tool can be a PR professional's best friend.
  5. Simply Measured is not just a Social Media Analytics tool, it's a Digital Analytics Powerhouse, merging social analytics, web analytics and social listening into one.
  6. Simply Measured are always on the ball. Here's one perfect example: Vine debuted on the App Store back in January 2013. 24th January to be precise. 20 days later,Simply Measured announced support for Vine analytics, AND, in a very Oprah-like move, they also announced that Vine reports are going to be free for all. I repeat - free Vine reports for everyone, whether you have Simply Measured as a trial, as a purchased software, or you don't have it all - "YOU get a Vine report, YOU get a Vine report, and yes - YOU TOO can get a Vine report". It took Simply Measured only 20 days to look at Vine, see what meaningful metrics can be taken out of it, determine which of those metrics are actual Key Performance Indicators, tap into the available APIs, correlate those metrics with Twitter performance, test and make sure it's ok for public consumption, and write a blog post about it.
  7. Simply Measured is very customisable and it adapts to your needs. For instance, if you want to score your social posts, Simply Measured can help you with that. If you want to present all your exports in your own theme, you can do so too.
  8. Simply Measured has an eye for detail - while the free Twitter analytics give you a graph with a daily breakdown of follower and unfollowers for the last 30 days, Simply Measured treats you with an even more granular view in its Excel export, going down to hourly and minute breakdowns. Other Simply Measured reports offer a similar level of granularity that rivals other social analytics tools in the market today.
  9. Simply Measured can be your competitor's worst enemy! Ok, maybe that's a bit too dramatic, but this tool can help you understand your competitors' strategy and help you compare yours to theirs and see where you stack up. It's also intelligent enough to provide you with useful data-driven recommendations. Which takes me to point #10...
  10. Simply Measured is completely data-driven: you feed it data, it examines that data (thoroughly), and the output includes useful recommendations based on your social efforts, and beautiful reports based on your performance. Simply Measured is way above "fluffy data", while it provides you with the answers to the important questions: "So what does that really mean?" and "So what shall we do now?".

Final Thoughts

This review is coming from someone who's quite demanding and particular when it comes to analytics tools. I wouldn't want to use a tool that is less than par, and I'm happy to say that I've never had to worry about that with Simply Measured. Now, don't get me wrong, by no means is Simply Measured perfect. However, besides a couple of minor bugs which were fixed shortly after I reported them (the dev team is very efficient), I've never come across any trouble with this tool. That puts me in an even more comfortable position when recommending this to other marketers, regardless of their position.

If you're ready to take your social and web analytics to the next level, take Simply Measured for a test drive - just click here: simplymeasured.com

Mentorship  - Who I Look Up To

Mentorship - Who I Look Up To

How to Live-Tweet

How to Live-Tweet