I did a bit of research in various businesses, organisations, brands and startups, and I found two main models for social media teams: 1:All: one centralised social media team catering to the whole organisation and its needs; 1:1: one social media team for each department (e.g. a customer service social media team, a PR social […]
Read MoreWhen asked “what is sentiment analysis?“, the default answer is often “detecting and understanding how the audience is reacting to a brand, either positively or negatively“.
Read MoreSocial listening is more than just googling your brand name to see what’s been said about you. In fact, social listening is a more active approach to social monitoring. Being aware that you’re being talked about online is useless nowadays – what matters is knowing what those social conversations around your brand are, where they […]
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I’ve already written about how I feel about engagement rate and how I think it should be measured. Thankfully there are tools out there that already calculate it correctly, such as Simply Measured, while other tools have updated their platforms to adapt to the change, like SocialBakers.
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Facebook have started rolling out the new Facebook Insight dashboard to Page owners and I have to say – it’s pretty awesome! While taking notes to review it, I noticed that Facebook have introduced a new metric – their own version of Engagement Rate, to replace Virality for Page posts.
Read MoreTuesday 23rd April is a special day for SocialBakers – this all-day event includes top speakers from companies such as Twitter, Nestlé, KLM, Adobe etc, as it promises to be a real learning experience for attendees. This year’s event covers the shift from desktop to mobile marketing, the power of local content marketing and social […]
Read MoreI need to address an issue, a pet-peeve of mine that’s spreading like the pest across digital marketing. Back in Copenhagen, during Social Media Week, I couldn’t help but notice this with the small minority of speakers, and I’m sure you’ve noticed it too. “I’m a social media guru” – sir, just, don’t. [And “social […]
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