LinkedIn introduced quite a few changes and additions to its platform in 2013, and if that’s anything to go by then 2014 is going to be an even bigger year for the professional social network.
One of these additions is LinkedIn analytics, .
, the analytics dashboard was designed to help you do the following:
- Identify the updates that drive the greatest engagement
- Filter engagement trends by type and time period
- Get more detailed demographic data about your followers
- See the growth of your follower base and benchmark it against similar brands
While this is very useful, this reporting only covers LinkedIn company pages, leaving a big gap for LinkedIn profiles and groups. Simply Measured fills in that gap, making it the perfect choice for brands, agencies, and individuals who want to have something more than LinkedIn’s “Who viewed you?” tab.
Simply Measured offers four LinkedIn reports, covering the following:
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LinkedIn Group Report: if you want to have an in-depth view of your LinkedIn Group, this report is for you:
- what company, industry, and locations (demographics) are your connections from?
- how engaging are your posts based on post type, and what’s their engagement rate?
- what are the best times and days to post content, based on previous performance?
- how do your group members engage with your content?
- what are the top site referrals to your group?
- does short-form or long-form content work best for your group?
- what are the recurring topics in your group posts?
- how many group members do you have, and how many of them are actively engaged?
- what are the most common words in the headlines of your most active members?
- who are the most engaged people in your group?
- what’s the average network size distribution of your engaged users?
- what are your top posts based on engagement, potential reach and more?
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LinkedIn Profile Report: if you’re not satisfied with the list of your recent visitors and you want more, or even if you’ve ever been curious to know more about your connections, this report is for you:
- what company, industry, and locations (demographics) are your connections from?
- what’s the network size distribution of connections?
- what’s the average network size of your connections?
- how many of your connections have a larger network size than yours?
- how many 2nd degree connections do you have?
- what are the top keywords within the headlines of your connections?
- who are your top connections, sorted by network size, demographics and more?
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LinkedIn Company Analysis: if you want to have an in-depth view of your LinkedIn company page, this report is for you:
- what’s the over-time breakdown of company updates vs. total engagement?
- how do people engage with my company page?
- what are the company posts with the highest engagement?
- what’s the average engagement per post on status updates?
- what’s the average network size distribution of your engaged users?
- how many of your group members have large networks (> 500 connections)?
- what’s the demographics of the commenters?
- when do most people comment (by day and by time)?
- what are the most common keywords within comments?
- what are your top posts in terms of engagement and reach?
- LinkedIn Competitive Analysis: if you want to compare your business profile against your competitors, this is the report for you. This report works as an account report for your profile and your competitor, showing how you’re both performing, in terms of engagement, audience, and everything covered in the account report.