Google Analytics

Simply Measured integrates in its reporting. Now, I know what you’re thinking:

Of course the first question is, how does this differ from the reports I already get from Google Analytics?. As a power user of both Google Analytics and Simply Measured, I can assure you that they don’t replace each other. This integration is meant to enrich the data that you already get from Google Analytics with a deeper social layer. While Google Analytics helps you answer the “How is my website performing?” question, Simply Measured helps you answer the “How exactly is social media helping my website perform?” question. Simply Measured does the job pretty well, so much that .

Simply Measured offers seven Google Analytics reports, covering the following:

• Social traffic: if you want to identify the social networks driving traffic to your site, this report is for you:
  • how much of your traffic comes from social networks?
  • how does your social traffic change over time (peaks/dips)?
  • what are the top social networks driving traffic to your website?
  • where do your social visitors come from (demographics)?
  • comparing social traffic and non-social traffic, how do they differ in,
    • average time spent on site
    • pageviews per visit
    • average bounce rate
    • percentage of return visits
    • goal completions.
      • For this to work, make sure you have your goals set up on Google Analytics. This could be anything from a purchase to a subscription, to see whether people coming from social networks are helping you reach your business objectives faster than visitors from other online sources.
  • what’s the breakdown of your visits by traffic type (e.g. social, paid, direct etc.)?
• Landing Page Comparison: if you want to know which pages bring in the most traffic to your site, which ones are being shared across social networks and more, this report is for you:
  • what are your top landing pages, in terms of time spent, engagement, traffic performance and more?
  • what are the top landing pages compared by referring traffic type (e.g. social, paid, direct etc.)?
  • what are the entrance bounce rates for the top 50 pages?
  • what are the most recurring keywords in your site webpages?
• Blog Performance Report: if you want to identify your most successful posts in terms of traffic, engagement, conversions and more, this report is for you:
  • what’s the breakdown of visits and pageviews per visit on your posts?
  • what are the top performing posts, in terms of traffic performance, goal completions, engagement and more?
  • where is your traffic coming from?
  • what are the blog posts with the most return visits?
  • looking at the visitors from your top referring sources, how do they differ in terms of,
    • visits
    • average time spent on site
    • pageviews per visit
    • propensity to return on site
  • what social networks do most people share your content on?
  • who is sharing your content, and how often?
  • what are your top blog posts, in terms of traffic performance, time spent and more?
  • Traffic Source Analysis: if you want to see how your visitors engage differently on your site based on their source (e.g. social, paid, search engines), this report is for you:
    • what is the total traffic to your site (segmented by traffic type), and how do visitors engage (and ultimately convert) differently?
    • what are the top landing pages for organic searches, and how do they differ from other traffic sources?
    • what social networks drive traffic to your website?
    • what are your main referral links?
  • Twitter Traffic Analysis

  • Website Influencer Report

  • Tumblr Web Analytics