Monitored Keywords

Simply Measured integrates social listening in its platform. This can help you monitor any keywords on social networks, blogs, forums and video sites.

While Simply Measured supports Boolean language, you can use its wizard to build your search query. With this, you can add keywords (‘OR’ and ‘AND’) and exclude irrelevant ones (‘NOT’). You can also target languages, so if you only want to see mentions in English, you can do so.

Simply Measured supports URL tracking. This lets you see all the social shares of a webpage (if you have a specific link), or an entire website (if you want to track social shares of your site regardless of what post or page is shared).

You can also track shortened links, something that only a few social listening tools can do well: you’ll find that a large number of people who share content from your site do so using shortened links, whether it’s with HootSuite’s shortening system (ow.ly), po.st or perhaps bit.ly. You want to make sure that you have a tool that can keep track of any links shared from your website, shortened or not, and Simply Measured can help you with that.

The monitored keywords reports from Simply Measured offer the following:

• Complete Social Media Snapshot

• Twitter Activity Report

• Instagram Hashtag Report

• Day Parting Analysis: if you want to see trends in time and day for mentions of your brand, or if you need some help in choosing the best times to engage with your audience, this report is for you:
  • how do mentions of my brand fluctuate by hour and day?
  • what’s the proportion of mentions of my brand by hour, hour-clusters (3-hour blocks), and day?
• Share of Voice Analysis: if you want to monitor multiple keywords and the share of conversation that each keyword gets (e.g. your brand vs. your top competitors), this report is for you:
  • what’s the share of conversation for each keyword?
  • what’s the relative volume of each term by social channel (e.g. Twitter, Facebook, blogs, forums)?
• Conversation Driver Analysis: if you have multiple products and services and you want to see how often (and where) they’re being mentioned online, this report is for you:
  • how many mentions of your brand mention your products?
  • how often are your products being mentioned?
  • where are your products being mentioned?
• Stream Snapshot Report: if you want to identify trends in keyword mentions, with an eye on impact, influencers and content, this report is for you:
  • how often have your keywords been mentioned on social media?
  • what’s the relative volume of keyword mentions by social channel?
  • how frequently do your keywords appear in social posts?
• Klout Stream Report: if you want to take on Influencer Marketing, or perhaps you just want to see influential people taking about your brand and driving conversations around it (be it positively or negatively), this report is for you.
  • how many of the tweets about you were from influencers?
  • how many influencers do you have in your audience, and how engaged are they?
  • how do your influencers boost your reach?
  • who are your top influencers, sorted by
    • Klout score
    • reach
    • followers
  • influence aside, who are the people who talk about you the most?
  • what do your influencers mainly say about you?
  • what are the top links that your influencers share with their audience?

Active Monitoring

One feature related to the Monitored Keywords reports is Active Monitoring, which lets you set alerts based on parameters you can set, such as:

• Mentions by someone with a Klout score higher than X (which you can define);
• Mentions by someone with more than X followers (which you can define);
• Increase in volume of mentions (you can set the percentage of increase);
• Mentions by specific people (e.g. influential people).

You can also filter those mentions by language, and you can exclude mentions by specific accounts (e.g. if you have a separate Customer Service account that often mentions your main account).