Instagram

The Instagram app doesn’t give you much details about your account performance, besides how many likes and comments your pictures and videos get, as well as how often your hashtags have been mentioned. If you want to see the bigger picture with your Instagram efforts, Simply Measured can help:

Instagram reports cover the following:

• Complete Social Media Snapshot

• Instagram Account Report: if you want to see how your Instagram account is performing in terms of engagement, audience and more, this report is for you:
  • how many posts have you published?
  • what are your most engaging posts?
  • how much engagement do your posts receive?
  • what are your most engaging locations, hashtags and filters?
  • what’s your engagement rate?
  • how has your Instagram audience grown over time?
  • what are recurring topics in the comments you receive?
  • who are the most active commenters on your pictures?
  • what are your top days and hours for the engagement, based on previous performance?
  • what are your best performing posts, in terms of post type and engagement (on and outside Instagram)?

• If you’re interested to see how you can increase brand engagement on Instagram, click here to download Simply Measured’s whitepaper on the subject.

• Multiple Instagram Channel Analysis: if you’re a big brand with multiple Instagram accounts, and you want to see how they all perform together, this report is for you. (This is an aggregate version of the Instagram Account Report.)
• Instagram Competitive Analysis: this report works as an account report for your profile and your competitor, showing how you’re both performing, in terms of engagement, audience, and everything covered in the Account report.
• Instagram Hashtag Report: if you’re using a hashtag for a campaign, a product launch, or if you have an ongoing brand hashtag, this report can help you measure its performance in terms of engagement, reach and audience, to help you optimise your campaign further:
  • how many people have used your hashtag?
  • how many posts include your hashtag?
  • how many people have seen your hashtag, and how many times?
  • how did your hashtag contribute to your account’s engagement?
  • how did the hashtag perform outside of Instagram?
  • who are top users who have engaged with your hashtag, sorted by engagement, reach and influence?
  • where is the hashtag being mentioned (demographics)?
  • how frequently is the hashtag being mentioned over time?
  • what other keywords are being used alongside your hashtag?
  • what are the top posts with your hashtag, sorted by reach and engagement?

If you’re currently running a campaign on Instagram, click here to see how you can effectively do so.