BRNRD.ME IS A BLOG EXPLORING ALL THINGS TO DO WITH DIGITAL ANALYTICS, DIGITAL MARKETING, AND SOCIAL INTELLIGENCE.

THE POSTS HERE ARE WRITTEN BY BEN DONKOR - SOCIAL MEDIA ANALYST, PUBLIC SPEAKER, WRITER.

First Twitter "Fun-versation" of 2014: Sainsbury's x Marty Lawrence

First Twitter "Fun-versation" of 2014: Sainsbury's x Marty Lawrence

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2014 is off to a great start - first Jelly, a few hacks here and there, and now the first Twitter "fun-versation" (is that now a word?) involving brands on social media.

So, a bit of context: a customer (copywriter Marty Lawrence) complained about trying to buy a packet of salmon which had no barcode (or better, 'bar cod'). This led to a hilarious pun battle between Marty and the Sainsbury's Twitter account.

The rest is what follows...

 

Jelly = Search + Social?

Jelly = Search + Social?

An Ode to Simply Measured