I saw this Tweet from Gareth Price a while ago and I thought I’d write something about it: Hyperengaged pic.twitter.com/9C5qViRyVr — Gareth Price () February 4, 2015 An engagement rate of 186.7% clearly sounds good…but it also sounds paradoxical: how can you have an engagement rate beyond 100%? I’ve seen this happen quite a few […]
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The infamous PTAT (People Talking About This) metric will soon be removed from Facebook Insights, and that is a very, very good thing.
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A lot of changes are happening starting from 1st January. However, amidst all the changes, it seems like quite a few people (and companies) have forgotten about one key change that’s happening sometime soon on Facebook. No, not just the supposed change in reach, but the change in Facebook Insights that may potentially change the […]
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