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Social Media Analytics

Let’s Talk About Social Analytics – 2017 Edition

I gave a talk at Social Media Week Copenhagen (#SMWCPH / #SMWDK) a couple weeks ago, and it was a much needed update to my “Let’s Talk About Social Analytics” post from last year. While not much has changed, the urgency of what I talked about is the reason why I had the session. What’s changed […]

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Let’s Talk About Social Analytics

I spoke at a Link Humans event last week, and it was all about social analytics and “drawing consumer insights from your social analytics”. Instead of picking just a topic, I thought I’d hold a “social analytics intervention”, talking about a few things I need marketers and social analysts to be aware of in 2016. […]

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The State of Social Media Analytics – 2015

I’ve been reading quite a few articles on “the state of social media” recently. They’re interesting, I can’t help but notice how a lot of these articles seem to ignore analytics, which is a shame considering how great the last 6 months have been for social analytics. If the first 6 months were busy with […]

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Social Analytics Tools That Don’t Suck

I sent this Tweet the other day: On the lookout for a social analytics tool that doesn't suck… — Ben Donkor ⚡️ (@FR314) June 9, 2015 To say that it caused quite a stir would be an understatement: it resulted in a few replies, a couple of calls, quite a few DMs and several emails, […]

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Impressions ≠ Reach

I wrote about Twitter reach and impressions a couple of years ago (here). That was before Twitter revamped their Analytics dashboard. That was before Twitter gave us a good amount of metrics. Twitter analytics evolved considerably in those 2 years, but one thing seems to remain: the confusion between reach and impression. There is a difference between […]

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“Hyperengaged”: the Twitter Engagement Rate that Shouldn’t Be

I saw this Tweet from Gareth Price a while ago and I thought I’d write something about it: Hyperengaged pic.twitter.com/9C5qViRyVr — Gareth Price (@G_Price) February 4, 2015 An engagement rate of 186.7% clearly sounds good…but it also sounds paradoxical: how can you have an engagement rate beyond 100%? I’ve seen this happen quite a few […]

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A Shift In The Market

Simply Measured announced their latest integration earlier this week: We're thrilled to announce our integration with the @SHIFTplatform! http://t.co/M1FJy27FaW pic.twitter.com/iaJOlXgDEc — Simply Measured (@simplymeasured) December 8, 2014 Why Is This a Big Deal? Sure, this isn’t the first time that solutions are merging or integrating with each other. To understand why this is such a […]

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Sentiment Analysis: Why It’s Never 100% Accurate

If you’ve ever used a social listening or social monitoring tool to analyse sentiment, then you’re familiar with the inaccuracies that afflict all of these tools – from incorrect tagging to skewed sentiment percentages. Why does that happen?

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Ode to Brandwatch

brandwatch logo

I was at Social Media London Live a few days ago and I saw Ben Hackett, a great guy from a company called Brandwatch. Now, you may have heard of Brandwatch before, especially if you work in social media, digital marketing, or if you’ve been following this blog for some time. I’m a sucker for […]

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Campaign Tracking on Social Media

Here’s what I believe – most campaign tracking on social media sucks. Heavily! Whether you’re a Google Analytics power-user, or perhaps you only use it occasionally, you know that campaign tracking can be a lifesaver to manage your owned traffic. You wouldn’t send a monthly newsletter without properly tagging your links, right? You wouldn’t advertise your […]

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