Everything Digital

February 2015

“Hyperengaged”: the Twitter Engagement Rate that Shouldn’t Be

I saw this Tweet from Gareth Price a while ago and I thought I’d write something about it: Hyperengaged — Gareth Price (@G_Price) February 4, 2015 An engagement rate of 186.7% clearly sounds good…but it also sounds paradoxical: how can you have an engagement rate beyond 100%? I’ve seen this happen quite a few […]

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Disrupt Enterprise Reviews

TrustRadius released a buyer’s guide to enterprise social media management software just recently, and it’s pure gold: lots of great recommendations and great insights from those who use the tools named in the report. It’s also nice to see some of my old-time favourite vendors on the map, like Hootsuite and Simply Measured being named […]

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