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Social Listening

Let’s Talk About Social Analytics – 2017 Edition

I gave a talk at Social Media Week Copenhagen (#SMWCPH / #SMWDK) a couple weeks ago, and it was a much needed update to my “Let’s Talk About Social Analytics” post from last year. While not much has changed, the urgency of what I talked about is the reason why I had the session. What’s changed […]

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Social Listening Catch-All Queries

The way you manage your Boolean queries differs from tool to tool. Some tools let you build queries that you can file in folders, like Sprinklr with its topics and topics groups; other tools let you build queries and subqueries, as a way to categorise your search – so for a query looking into Apple […]

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Social Listening for Products with Similar Names

When doing social listening, how do you track mentions of products with similar names? Or better, how do you do social listening for two products when one’s name is just a variant of the other? Products like the iPhone 6S and iPhone 6S Plus, or the Microsoft Surface and Microsoft Surface Book, or the Lumia […]

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Proximity Operators (and Why You Need Them)

There are so many features to look out for when shopping for social listening tools, but one thing that should definitely be on your list of requirements is this: proximity operators. Here’s what they are and why you need them.

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Keyword Searching vs. Hashtag Searching

A lot of social listening tools out there have clever ways of monitoring hashtags: Synthesio, for instance, has a special search field for any hashtags you’d like to monitor; Brandwatch has a dedicated Boolean operator for hashtags (“hashtags:”). Even Twitter lets you search for hashtags separately from keywords when you’re using its Advanced Search. Unfortunately, not a lot of […]

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Sentiment Analysis: Why It’s Never 100% Accurate

If you’ve ever used a social listening or social monitoring tool to analyse sentiment, then you’re familiar with the inaccuracies that afflict all of these tools – from incorrect tagging to skewed sentiment percentages. Why does that happen?

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Ode to Brandwatch

brandwatch logo

I was at Social Media London Live a few days ago and I saw Ben Hackett, a great guy from a company called Brandwatch. Now, you may have heard of Brandwatch before, especially if you work in social media, digital marketing, or if you’ve been following this blog for some time. I’m a sucker for […]

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Brandwatch and the Power of Hindsight

I briefly touched on Brandwatch’s latest feature, Hindsight, in my previous post. Just to recap – Brandwatch now offers full historical Twitter data since Twitter’s inception in 2006, thanks to a new feature called Hindsight. Combined with the already thorough archive of other online sources stretching back to 2010, Brandwatch have further solidified their social […]

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