brnrd.me

Everything Digital

Analytics

“Hyperengaged”: the Twitter Engagement Rate that Shouldn’t Be

I saw this Tweet from Gareth Price a while ago and I thought I’d write something about it: Hyperengaged pic.twitter.com/9C5qViRyVr — Gareth Price (@G_Price) February 4, 2015 An engagement rate of 186.7% clearly sounds good…but it also sounds paradoxical: how can you have an engagement rate beyond 100%? I’ve seen this happen quite a few […]

Read More

What’s the best tool for Web Analytics?

There’s a long list of web analytics tools available out there: some are free, others come at a price; some are basic and they do the job just right, while others take a 360-degree approach and offer a lot more than just web analytics. When people ask me for advice on which web analytics tool […]

Read More

A Shift In The Market

Simply Measured announced their latest integration earlier this week: We're thrilled to announce our integration with the @SHIFTplatform! http://t.co/M1FJy27FaW pic.twitter.com/iaJOlXgDEc — Simply Measured (@simplymeasured) December 8, 2014 Why Is This a Big Deal? Sure, this isn’t the first time that solutions are merging or integrating with each other. To understand why this is such a […]

Read More

Sentiment Analysis: Why It’s Never 100% Accurate

If you’ve ever used a social listening or social monitoring tool to analyse sentiment, then you’re familiar with the inaccuracies that afflict all of these tools – from incorrect tagging to skewed sentiment percentages. Why does that happen?

Read More

Ode to Brandwatch

brandwatch logo

I was at Social Media London Live a few days ago and I saw Ben Hackett, a great guy from a company called Brandwatch. Now, you may have heard of Brandwatch before, especially if you work in social media, digital marketing, or if you’ve been following this blog for some time. I’m a sucker for […]

Read More

Campaign Tracking on Social Media

Here’s what I believe – most campaign tracking on social media sucks. Heavily! Whether you’re a Google Analytics power-user, or perhaps you only use it occasionally, you know that campaign tracking can be a lifesaver to manage your owned traffic. You wouldn’t send a monthly newsletter without properly tagging your links, right? You wouldn’t advertise your […]

Read More

Content Is NOT King

Stop me if you’ve heard this before: “Content is king”. This expression was great the first time I heard it. Maybe the second time too. It stopped amazing me the third time onwards. This usually comes with the variation of: Content is king, and context is queen Content is fuel Content is fire (For more […]

Read More

Social Media Analytics FAQ

After a long hiatus from meetups, conferences and “digital events”, I finally returned to the London Web Analytics meetup, a great London-based meetup for people interested in all things analytics. The subject for this month’s meetup was social media analytics, pretty topical considering that I work in social media analytics day in and day out. I […]

Read More

Brandwatch and the Power of Hindsight

I briefly touched on Brandwatch’s latest feature, Hindsight, in my previous post. Just to recap – Brandwatch now offers full historical Twitter data since Twitter’s inception in 2006, thanks to a new feature called Hindsight. Combined with the already thorough archive of other online sources stretching back to 2010, Brandwatch have further solidified their social […]

Read More

Twitter APIs vs Twitter Firehose: Why The Difference Matters

If you’re looking to listen to the chatter on social media, specifically Twitter, you need to have a tool that can adequately do so based on your needs. Thankfully there are lots of tools out there that can help you with social listening on Twitter. However, while a lot of these tools (free and premium) […]

Read More
Newer Posts
Older Posts