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“Hyperengaged”: the Twitter Engagement Rate that Shouldn’t Be

I saw this Tweet from Gareth Price a while ago and I thought I’d write something about it: Hyperengaged pic.twitter.com/9C5qViRyVr — Gareth Price (@G_Price) February 4, 2015 An engagement rate of 186.7% clearly sounds good…but it also sounds paradoxical: how can you have an engagement rate beyond 100%? I’ve seen this happen quite a few […]

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Twitter APIs vs Twitter Firehose: Why The Difference Matters

If you’re looking to listen to the chatter on social media, specifically Twitter, you need to have a tool that can adequately do so based on your needs. Thankfully there are lots of tools out there that can help you with social listening on Twitter. However, while a lot of these tools (free and premium) […]

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How to Live-Tweet

live tweeting

Little known fact, I started live-tweeting without actually knowing I was live-tweeting.

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On Twitter’s Custom Timelines

twitter

Twitter introduced a new feature yesterday, called custom timelines. Think of it as Twitter’s equivalent of Spotify playlists: add the tracks (tweets) you want into a playlist; once you’ve put them all together, you can share your playlist (custom timeline) with others; you can always rearrange the order of your tracks (tweets) and if you’re […]

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Reach, Audience and Impressions – on Twitter and Beyond

twitter

I’ve already written about how I feel about engagement rate and how I think it should be measured. Thankfully there are tools out there that already calculate it correctly, such as Simply Measured, while other tools have updated their platforms to adapt to the change, like SocialBakers.

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