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google analytics

January 20, 2015 — 9

What’s the best tool for Web Analytics?

There’s a long list of web analytics tools available out there: some are free, others come at a price; some are basic and they do the job just right, while others take a 360-degree approach and offer a lot more than just web analytics. When people ask me for advice on which web analytics tool […]

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September 9, 2014 — 2

Campaign Tracking on Social Media

Here’s what I believe – most campaign tracking on social media sucks. Heavily! Whether you’re a Google Analytics power-user, or perhaps you only use it occasionally, you know that campaign tracking can be a lifesaver to manage your owned traffic. You wouldn’t send a monthly newsletter without properly tagging your links, right? You wouldn’t advertise your […]

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