Everything Digital

social listening

Social Listening Catch-All Queries

The way you manage your Boolean queries differs from tool to tool. Some tools let you build queries that you can file in folders, like Sprinklr with its topics and topics groups; other tools let you build queries and subqueries, as a way to categorise your search – so for a query looking into Apple […]

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Social Listening for Products with Similar Names

When doing social listening, how do you track mentions of products with similar names? Or better, how do you do social listening for two products when one’s name is just a variant of the other? Products like the iPhone 6S and iPhone 6S Plus, or the Microsoft Surface and Microsoft Surface Book, or the Lumia […]

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Proximity Operators (and Why You Need Them)

There are so many features to look out for when shopping for social listening tools, but one thing that should definitely be on your list of requirements is this: proximity operators. Here’s what they are and why you need them.

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Social Analytics Tools That Don’t Suck

I sent this Tweet the other day: On the lookout for a social analytics tool that doesn't suck… — Ben Donkor ⚡️ (@FR314) June 9, 2015 To say that it caused quite a stir would be an understatement: it resulted in a few replies, a couple of calls, quite a few DMs and several emails, […]

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Keyword Searching vs. Hashtag Searching

A lot of social listening tools out there have clever ways of monitoring hashtags: Synthesio, for instance, has a special search field for any hashtags you’d like to monitor; Brandwatch has a dedicated Boolean operator for hashtags (“hashtags:”). Even Twitter lets you search for hashtags separately from keywords when you’re using its Advanced Search. Unfortunately, not a lot of […]

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Ode to Brandwatch

brandwatch logo

I was at Social Media London Live a few days ago and I saw Ben Hackett, a great guy from a company called Brandwatch. Now, you may have heard of Brandwatch before, especially if you work in social media, digital marketing, or if you’ve been following this blog for some time. I’m a sucker for […]

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Social Listening – How and Why?

Social listening is more than just googling your brand name to see what’s been said about you. In fact, social listening is a more active approach to social monitoring. Being aware that you’re being talked about online is useless nowadays – what matters is knowing what those social conversations around your brand are, where they […]

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