There are so many features to look out for when shopping for social listening tools, but one thing that should definitely be on your list of requirements is this: proximity operators. Here’s what they are and why you need them.
Read MoreA lot of social listening tools out there have clever ways of monitoring hashtags: Synthesio, for instance, has a special search field for any hashtags you’d like to monitor; Brandwatch has a dedicated Boolean operator for hashtags (“hashtags:”). Even Twitter lets you search for hashtags separately from keywords when you’re using its Advanced Search. Unfortunately, not a lot of […]
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I was at Social Media London Live a few days ago and I saw Ben Hackett, a great guy from a company called Brandwatch. Now, you may have heard of Brandwatch before, especially if you work in social media, digital marketing, or if you’ve been following this blog for some time. I’m a sucker for […]
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