The first full year for is over. A lot went on in 2013 – I’ve moved the blog across platforms (from WordPress to Medium, to Svbtle, then Ghost, then back to WordPress, because who am I kidding); I’ve redesigned it many a time (and I’ve finally found a design that I’m completely happy with, so I’m sticking to it).

Most importantly, I’ve written a fair bit, about a lot of interesting topics in social media and digital marketing, especially around my forte – analytics. So, to properly end the first year of, here are the top 5 posts (in terms of traffic) of 2013:

  1. Engagement Rate – out of Fanbase or out of Reach?
    • I sent this article to a few brands, including Simply Measured, Adobe, and mainly SocialBakers, who were strong advocates of their engagement rate out of fanbase. I was surprised to find out that my “Engagement Rate” article somehow influenced them to introduce engagement rate out of reach on their platform (read about it here).
  2. Engagement vs Consumption: the Facebook Dilemma
  3. Facebook EdgeRank is Dead – Now What?
  4. On Social Sentiment and Sentiment Analysis
  5. Reach, Audience and Impressions – on Twitter and Beyond

So, what’s in store for this year? More content, more analysis, more reviews and more guest posts on other blogs as well (which I shall link to on, of course).

Onwards and upwards…