brnrd.me

Everything Digital

social analytics

Let’s Talk About Social Analytics – 2017 Edition

I gave a talk at Social Media Week Copenhagen (#SMWCPH / #SMWDK) a couple weeks ago, and it was a much needed update to my “Let’s Talk About Social Analytics” post from last year. While not much has changed, the urgency of what I talked about is the reason why I had the session. What’s changed […]

Read More

Let’s Talk About Social Analytics

I spoke at a Link Humans event last week, and it was all about social analytics and “drawing consumer insights from your social analytics”. Instead of picking just a topic, I thought I’d hold a “social analytics intervention”, talking about a few things I need marketers and social analysts to be aware of in 2016. […]

Read More

Social Analytics Tools That Don’t Suck

I sent this Tweet the other day: On the lookout for a social analytics tool that doesn't suck… — Ben Donkor ⚡️ (@FR314) June 9, 2015 To say that it caused quite a stir would be an understatement: it resulted in a few replies, a couple of calls, quite a few DMs and several emails, […]

Read More

Impressions ≠ Reach

I wrote about Twitter reach and impressions a couple of years ago (here). That was before Twitter revamped their Analytics dashboard. That was before Twitter gave us a good amount of metrics. Twitter analytics evolved considerably in those 2 years, but one thing seems to remain: the confusion between reach and impression. There is a difference between […]

Read More

Social Media Analytics FAQ

After a long hiatus from meetups, conferences and “digital events”, I finally returned to the London Web Analytics meetup, a great London-based meetup for people interested in all things analytics. The subject for this month’s meetup was social media analytics, pretty topical considering that I work in social media analytics day in and day out. I […]

Read More

Simply Measured: a Thorough Review

For those who follow me on Twitter, it’s no news that I simply adore Simply Measured. Not only do I love the company ethos, their ready-to-help attitude, and their general friendliness, but their tool shines through and through, and it definitely stands out as an exemplary social media analytics tool.

Read More