Tuesday 23rd April is a special day for SocialBakers – this all-day event includes top speakers from companies such as Twitter, Nestlé, KLM, Adobe etc, as it promises to be a real learning experience for attendees.

This year’s event covers the shift from desktop to mobile marketing, the power of local content marketing and social customer care, meaningful metrics as well as the presentations of global data and stats (and if you’re not acquainted with SocialBakers’ monthly reports, click here – trust me, you don’t want to miss out!).

Here’s a Storify summary of what happened during the day.