Google+

If you already have a Google+ Page, you’ll know how much of a struggle finding a Google+ analytics tool can be (probably as much a struggle as trying to explain to people that Google+ is not a dead platform, but that’s a discussion for another day).

Google offers Google Ripples to page managers, a visualisation tool that shows public shares and comments:

 

While this is interesting and visually appealing, it leaves so many questions unanswered:

– Who are my main influencers on Google+?

– What are the recurring themes in comments on my posts?

– How is my audience growing, and how does that correlate to the content that I post (and its quality)?

To help marketers answers those questions and more, Simply Measured offers a few reports

These Google+ reports cover the following:

• Complete Social Media Snapshot

• Google+ Brand Page Report: if you want to see how your Google+ page is performing in terms of engagement, while analysing your G+ circlers, audience and more, this report is for you:
  • how engaged is your Google+ page?
  • how many people add your page to their circles?
  • how much engagement does your content get by post type (e.g. links, photo, video)?
  • what are the most recurring keywords in the comments you receive?
  • who are the top commenters on your Google+ page?
  • what are your most engaging posts?
• Multiple Google+ Page Channel Analysis: if you have multiple Google+ brand pages, this report shows you how those pages are all performing.
• Google+ Competitive Analysis: compare and analyse up to 10 Google+ pages to see how you stack up in terms of engagement, growth of circlers and more. This report works as a page report for your profile and your competitor, showing how you’re both performing, in terms of engagement, audience, and everything covered in the page report.