YouTube

When it comes to social platforms that can give you the most in analytics, YouTube is arguably at the top of the list (followed by Facebook). The amount of data that YouTube can capture is phenomenal. While this is great news for marketers who have a brand presence on YouTube, it can also be a bit overwhelming to some. Simply Measured simplifies that data for you, without losing the in-depth level that you’re used to with the YouTube Analytics dashboard.

The YouTube reports cover the following:

• Complete Social Media Snapshot

• YouTube Channel Report: if you want to know how well your brand is engaging on YouTube, this report is for you:
  • how is your channel (and its videos) performing at a top-level?
  • how does your engagement change over time?
  • how does your audience growth fluctuate over time?
  • what are the most frequent keywords people use in their comments to your videos?
  • who are your most active commenters?
  • what are the best times to upload new videos, based on your past performance?
  • what’s the ideal video duration for your videos, based on your past performance?
  • what’s your average engagement rate?
  • what’s your average engagement decay rate?
    • this calculates how engagement on your videos decreases over time.
  • what are your top videos, in terms of engagement and views?
• YouTube Competitive Analysis: if you want to see how your YouTube channel is performing against your competitors, or if you’re mainly interested to see what works for other brands, this report is for you. This report works as a channel report for your profile and your competitor, showing how you’re both performing, in terms of engagement, audience, and everything covered in the channel report.