The first question I get when I showcase the Facebook reports from Simply Measured is, “how is this different from Facebook Insights?“. Granted, Facebook have been very busy revamping their Facebook Insights dashboard and making changes to their analytics offering. However, I know that some marketers still aren’t too comfortable with Facebook’s data exports. While they contain so much data, some of the metrics used in the exports aren’t clear to everyone (e.g. the difference between Facebook engagement and Facebook consumption), and most importantly Facebook can’t tell you how the performance of one Faceboook page ties in with your other Facebook pages and other social accounts (e.g. Twitter, Google+). This is where Simply Measured comes in:
Simply Measured’s Facebook reports cover the following:
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Complete Social Media Snapshot
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Facebook Page Insights Report: if you want to see an in-depth analysis of your Facebook page, this report is for you:
- how many of your fans engage with you?
- how do your views and reach fluctuate over time?
- keeping an eye on this can help you detect any changes in Facebook’s algorithm.
- what’s the breakdown of organic and paid reach and impressions?
- what’s the breakdown of engagement your content receives (e.g. likes, comments, clicks)?
- how does your engagement rate change over time?
- how does engagement differ by post type (e.g. picture, link, video)?
- what are your top posts, sorted by engagement (positive and negative), reach, clicks and more?
- what’s the demographics of
- your fans
- your engaged users
- your reach
- when are the best days and times to reach your fans, based on past performance?
- how has your page audience grown over time?
- how do you acquire new fans (e.g. through ads, mobile, timeline etc.)?
- how are your paid campaigns performing?
- who’s referring to your Facebook page from other online sources?
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Legacy Facebook Page Insights Report: this is the same as the Facebook Page Insights Report, except with the “old” metrics that used to be available prior to Facebook’s changes in 2013. This is useful if you have any old reports that use metrics Facebook isn’t using anymore (e.g. virality).
https://twitter.com/simplymeasured/statuses/415204230295597056 -
Facebook Fan Page Report: if you want to see how you’re performing on Facebook at a page level, this report is for you:
- how engaged is your Facebook page?
- what’s the breakdown of post engagement over time?
- how is your audience growing over time?
- how is your PTAT (People Talking About This) growing?
- what’s your PTAT as a percentage of fans?
- Some marketers choose this as their engagement rate, especially when it comes to competitive analysis. Simply Measured offers this, so you won’t have to calculate it yourself.
- who are your most engaged fans?
- what are your best times and days to post content, based on past performance?
- what are the recurring topics in your page comments?
- what are the most successful links you’ve posted, in terms of engagement and clickthroughs?
- what are your top posts and comments, sorted by engagement, post type and more?
- Facebook Competitive Analysis: this report lets you benchmark your page against your competitors. This report works as a page report for your profile and your competitor, showing how you’re both performing, in terms of engagement, audience, and everything covered in the page report.
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Facebook Customer Service Analysis: if you want to measure the impact of your customer service efforts on Facebook, this report is for you:
- how do your inbound and outbound posts correlate?
- how many service queries have you replied to?
- what’s your average time per response, and how does that compare to your time goal?
- what’s you average length of conversation before a query is resolved?
- what’s the breakdown of fan and brand activity within and outside business hours/days?
- how is your page engaged?
- how many of your fans are engaged with your content?
- how is your audience growing over time?
- who are the top commenters on your page?
- what are the most recurring topics in the customer queries you receive?
For an even more in-depth breakdown, export this report in Excel.
- Multiple Facebook Channel Analysis: if you have multiple Facebook pages and you want to see how they perform together, you can use this report to analyse up to 150 Facebook pages in one single report. (This is an aggregate version of the Facebook Fan Page Report.)
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Facebook Content Analysis: if you want to see how various content types perform differently on your Facebook page, this report is for you:
- what’s the breakdown of post types you use for your content?
- how does engagement differ based on the type of posts you publish,
- how does the length of text in a post caption affect engagement?
- which posts from your page are the most effective?
- how do people engage with your content?
- what are the most common keywords in your posts, and how does that affect engagement?
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Facebook Posts Insights Report: if you want to see what types of posts drive engagement and why, this report is for you:
- how do your organic, viral and paid impressions and reach change over time?
- while Facebook doesn’t offer insights on viral reach and impressions in Facebook Insights anymore, you can still find it here.
- what’s the share of post consumption and engagement by post type over time?
- what types of posts are you promoting?
- how are your paid posts performing compared to non-paid posts?
- how much negative feedback does your content get?
- which posts have driven the most negative feedback?
- what are your top performing posts, sorted by
- number of Facebook stories created (click here for the definition of Facebook story)
- consumptions
- engaged users
- virality
- total reach and impressions.
- how do your organic, viral and paid impressions and reach change over time?